Before
Glow of Pink
A before-and-after redesign that turns a template storefront into a more custom brand experience.
This case study shows how the Glow of Pink website was upgraded from a generic template into a more polished storefront with stronger branding, clearer structure, and more intentional customer-facing presentation.
Before / After redesign
Laptop, iPad, iPhone
Tap screens to zoom
Visit Live Website
glow-of-pink.shoug-tech.com
Click any screenshot below to open a larger view and browse through the project gallery.
After
Project Overview
A redesign focused on brand expression and a more persuasive customer journey.
Challenge
The original storefront looked template-driven, with limited brand personality and a weaker visual hierarchy across key sections.
Direction
The redesign introduces more deliberate typography, improved spacing, and a clearer customer journey to create a stronger brand impression.
Outcome
The final result feels more like a polished boutique storefront than a default catalog template.
Before and After
A visual transformation designed to stop the scroll and feel more premium at first glance.
Before
The earlier website lacked distinction and a clear promotional rhythm.
The original site relied on a standard storefront structure with tighter spacing, weaker hierarchy, and a look that did not fully support the brand's personality.
- Template-driven visual feel
- Less memorable homepage storytelling
- Weaker emphasis on branded promotion
After
The refreshed direction improves clarity, polish, and campaign presence.
The updated concept brings a stronger hero composition, better section pacing, and a more intentional boutique feel that immediately reads as more custom and brand-aware.
- Sharper typography and content hierarchy
- Cleaner visual flow across sections
- More premium and editorial presentation
Device Showcase
Organized by laptop, iPad, and iPhone so each screen type is shown at the right scale.
Touch-Friendly View
On phones, selected galleries turn into swipeable rails. Tap any screen to open it, then zoom in for a closer look.
Before · Laptop
Legacy storefront views
These desktop captures show the original experience before the redesign improved hierarchy, section pacing, and brand presentation.
After · Laptop
Custom website direction
The laptop views show the full storefront transformation with broader layout improvements, polished banners, and stronger visual flow across the shopping journey.
Before · iPad
Legacy tablet layouts
The original iPad experience shows the earlier storefront structure before the redesign improved hierarchy, navigation, and content rhythm.
4 tablet views
Early storefront flow
A compact tablet archive that surfaces the key journey points first so the weaker experience is easier to compare against the redesign.
After · iPad
Refined tablet experience
The updated iPad views show cleaner navigation, more polished product presentation, and a storefront flow that feels more custom and editorial.
12 tablet views
Curated browsing path
Product + checkout flow
The refreshed iPad gallery leads with the strongest hero screen, then moves through navigation, product detail, form, and purchase moments in a cleaner order.
Before · iPhone
Original mobile storefront
The pre-redesign mobile screens show the earlier navigation and product flow before the experience was tightened for smaller screens.
After · iPhone
Refined mobile browsing
The redesigned phone screens emphasize clearer sections, improved navigation, and a stronger mobile-first storefront experience.
